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Use this page as a "quick reference"
for each Category description and definition. Remember,
some submissions may fall under more than one category!
1) Best Company Blog
Submit your Company's blog and have everyone review your
page creative and brand presence! Regardless of
the number of entries, your blog will be
evaluated based on creativity, intrigue and aesthetics!
2) Best Interactive Ad Units
Expandable ads, video ads, XML/RSS dynamics, or any
display ad that is vibrant and compelling belongs here.
Rich media is defined as online creative taking
advantage of the audio/visual senses which should
characterize your work if submitting under this
category.
3) Best Micro Site / Landing Page
If your marketing strategy called for a separate mini
site to engage users this year, you'll be looking for
votes in this category. Submit your Micro Site or
Landing Page for consideration based on creativity,
content and overall supportive messaging for your
branded or direct response campaign.
4) Best Company Web Site
The
best of the best for 2010. If you've recently
undergone a launch or Website redesign for your company
over the past 18 months then this is for you! Be
sure to highlight special features and functionality
that aids in usability and conversions. New
Websites are launched every year, so be sure to answer
the question “Why do you think yours is the best in
2010?”
5) Best Facebook Page
Facebook continues to grow with millions of active
users. It’s no secret that companies everywhere
have utilized this social media tool to build fan
support and communicate with consumers. If you
include Facebook in your online presence and have sought the ultimate pages to engage
your audience, this category is one you shouldn’t miss!
6) Best YouTube Channel
Submit your YouTube Channel for review. Subscriber
counts aren’t the only metric used for evaluation.
With the right graphics, layout and page treatment, you
may just win best of the best!
7) Best Mobile App
2010
is the year of Mobile for Las Vegas. After
bordering the horizon for so long, Las Vegas businesses
have finally taken the lead in exploring mobile
marketing channels. Apps are being developed and
launched on a regular basis. Highlight your App
launch in 2010 by submitting to this category for
review. Apps only for Droid, iPhone and Blackberry
will be considered. Be sure to include the name of
your App for our judges to install, trial and review!
8) Best eCommerce Platform / Engine
Every online merchant seeks the
perfect combination of elements to enhance online
conversions and sales. Submit your ecommerce
platform or booking engine if you feel your online
transactional interface boasts a smooth and intuitive
design for your industry! Note: entries will be
judged based on funnel steps leading to payment info.
9) Best Viral Campaign
If you launched a campaign that "begs" to be forwarded
to a friend, then this category is for you! Be
sure to include forwarding / user stats in your creative
brief. Submissions can be standalone video or a
complete creative development where viral
characteristics were “key” to its success!
10) Best Online video
Have
you dabbled a bit in video production for a branded
presence or direct response this year? Submit your
video for review which will be evaluated on the aspects
of message clarity, visual appeal, intrigue, clever
screenplays, overall impact and appropriate use of
humor. The video must be customized for Web
audiences.
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